If your marketing online in Africa, chances are you could be seriously getting ripped off. I am talking about brands and businesses that are spending serious cash on digital marketing with a myriad of online publishers. The reality is that in many cases, the places where they are marketing are

Google this morning announced a strategic partnership with the Kenya Network Information Centre (KeNIC) at the 2011 Annual General Meeting (AGM). KeNIC is the registry for Kenya’s Country Code Top Level Domain (ccTLD) which is .KE. Joe Mucheru from Google stated that currently their aim in Africa is to make

I’m not sure when it happened, exactly, but digital marketing is suddenly hot in Kenya. It was not too long ago that I did a two part article here on this blog complaining about how local Ad Agencies did not “get” digital marketing and were more often than not going