Its been a fairly busy year so far and as a result my blogging has taken a dive for the worse in that time. However, I am particularly inspired to do this particular one since it has been simmering in my head for the better part of the last two

I’m not sure when it happened, exactly, but digital marketing is suddenly hot in Kenya. It was not too long ago that I did a two part article here on this blog complaining about how local Ad Agencies did not “get” digital marketing and were more often than not going

This is an article I wrote that was published in this week’s East African Newspaper. You can read it here or the full unedited version below: Shh…listen…your customers and prospects are talking about your brand. Can you hear them? Its happening right now, even as you read these words. They