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This is an article I wrote that was published in this week’s East African Newspaper. You can read it here or the full unedited version below: Shh…listen…your customers and prospects are talking about your brand. Can you hear them? Its happening right now, even as you read these words. They

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internet marketing

There is a revolution afoot and its known as real-time internet search. Most recently, Twitter has shown us just how important real-time internet search is in the case of the disputed Iran election results as well as the recent death of Michael Jackson. In both cases, Twitter proved to be

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By now, even if you are remotely connected to the internet, you would know that Facebook is one of the most popular web sites in the world. Facebook has over 200 million users as of this writing, and its rising every day. In Kenya, Facebook is the fourth most popular

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