I’m not sure when it happened, exactly, but digital marketing is suddenly hot in Kenya. It was not too long ago that I did a two part article here on this blog complaining about how local Ad Agencies did not “get” digital marketing and were more often than not going

This is an article I wrote that was published in this week’s East African Newspaper. You can read it here or the full unedited version below: Shh…listen…your customers and prospects are talking about your brand. Can you hear them? Its happening right now, even as you read these words. They

There is a revolution afoot and its known as real-time internet search. Most recently, Twitter has shown us just how important real-time internet search is in the case of the disputed Iran election results as well as the recent death of Michael Jackson. In both cases, Twitter proved to be