In this edition of the Pure Digital Passion podcast, I had the pleasure of hosting Martin Nielsen, the Founder and CEO of Mdundo, a mobile and ad-supported music service that has become one of Africa’s leading digital music platforms. Although I have known Martin for a good number of years,

What is a super app? If you go online, it’s broadly defined as a mobile app that combines multiple services into one platform. Typically, a super app may include social networking, e-commerce, banking, messaging, food delivery, transportation features, etc. A super app will also usually have ‘mini-apps’ embedded in it

This is a brilliant execution of a direct-to-consumer or DTC digital transformation strategy. What is happening here exactly? Let me explain. During the pandemic, many restaurants and hospitality brands got caught flat-footed without their own e-commerce platforms and had to resort to working with a myriad of food delivery apps.