According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing

I seem to be a little behind the news lately so I only found out this morning that Orange Kenya, Kenya’s third GSM mobile network operator has launched, as has their web site at www.orange.co.ke – it is indeed world-class in terms of design and technology. However, on closer inspection,

Just found out that Telkom Kenya has finally re-branded as expected since it was acquired by France Telecom. Everyone was expecting Telkom Kenya to be re-branded as Orange, France Telecom’s global brand. However, the new branding as above indicates strong touches of France Telecom’s and Orange’s colour and overall presentation.