Last month, I had the opportunity to attend a pretty large and well attended ICT Conference in Addis Ababa, Ethiopia. My presentation was on internet marketing within a Pan-African context. In the course of doing my research using Alexa (http://www.alexa.com), a web site ranking service, I was very surprised to

http://news.bbc.co.uk/2/hi/business/7222114.stm

In the last few years, the internet as we know it has been undergoing a sea change from what it used to be. In particular, the rise of social networking web sites is disruptively changing the previously established dynamics of the internet. Social networking (also known as Web 2.0) refers