It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

The Converge III event titled ‘AI: Better Marketing Through Experiments’ was held on the 2nd February 2024 in Nairobi at the Four Points Sheraton Hotel in Hurlingham. It featured a stellar line-up of marketers and technology experts who made presentations and had a discussion panel with impactful conversations, valuable insights,

Equitel has just launched its 5G services in Kenya making it the first mobile virtual network operator or MVNO to do so in Africa. Equitel is a subsidiary of Finserve which is a wholly owned subsidiary of Equity Bank, one of Kenya’s and East Africa’s largest banking groups. Equitel runs