News24 launches in Kenya.
News24 is South Africa’s leading news web site with an Alexa ranking of 8 making it one of the most popular local web sites overall in South Africa. Earlier this week, News24 launched their Kenya web site at kenya.news24.com which features the latest Kenyan news including sports and business.
The News24 Kenya web site is still very much in its nascent stages as there are lots of areas that feature international news to supplement the limited Kenyan news. However, based on the fact that News24 has done well in South Africa for many years, News24 Kenya could potentially mount a very credible challenge to the local and well-established Kenyan news web sites such as the Daily Nation and the East African Standard.
What remains to be seen is how well News24 Kenya will catch on in the coming months and how they intend to differentiate their web site offering(s) from the formidable incumbents. One of the novel features of the News24 Kenya web site is that it can also be accessed on mobile devices at m.news24.com/kenya.
News24 is owned by Naspers of South Africa who also happen to indirectly (through MIH Internet East Africa) own Dealfish, the online classifieds business which I manage in Kenya, Uganda and Tanzania.