Pigia.me for online classifieds in Kenya.

I have to admit that the last few weeks have been quite hectic for me so my blogging has been on a hiatus of sorts. However, I stumbled on something today that I just had to blog about!

Late last year, I did a post on what at the time seemed to be the emergence of an online classifieds race in Kenya. It appeared to me then that the potential (and apparent?) front-runners we’re the Kenya edition of the wildly popular Craigslist and Nation Media’s N-Soko. Sadly, neither of these online classifieds web sites seem to have really taken off to-date when you look at the overall volume of listings as well as the amount of activity they are generating in terms of user traffic. I suspect that this is so due to two major factors.

In the case of Craigslist there really hasn’t been much marketing (online or offline?) to create awareness for their Kenya classifieds. Therefore, as a result, even though CraigsList practically dominates the “free” classifieds space globally, its relatively unknown in Kenya as hardly anyone is using it. On the other hand, N-Soko has been marketed quite heavily through Nation Media’s online and offline properties but ultimately its a paid service and not free. At the same time, although N-Soko has more classifieds listed than CraigsList, it quite simply isn’t that appealing or user-friendly.

Therefore, its quite a pleasant discovery that I made today when I stumbled on Pigia.me (as a side note, “pigia” means “to call” in Kiswahili). Pigia.me (at this time) is a “free” Kenyan online classifieds web site that has lots of promise. The first thing that struck me about Pigia.me is that it has a simple and minimalist user interface that is also highly intuitive and appealing. The second thing is that Pigia.me recognizes the importance of the mobile web in Kenya and has a mobile version at Pigia.me/m (Current estimates for Kenya indicate that as many as 2 million mobile subscribers go online via their mobile phones). The third thing about Pigia.me that I like is that they have social media profiles linked to their web site on Twitter and Facebook. In a nutshell, from my perspective, Pigia.me has the potential to become the front-runner for online classifieds in Kenya!

Other aspects about Pigia.me that I like are that they have limited the classfied sections to the following:

  • Property.
  • For Sale.
  • Services.
  • Jobs.
  • Personals
  • Community
  • Accommodation and Travel.

The other interesting aspect is that apart from these listings, one can also post events to the classifieds on Pigia.me. In addition, they have also broken down classified listings by cities and towns in Kenya. As of this writing, Nairobi has the most classified listings in Kenya as is to be expected at 320.

Going forward, the online classifieds space in Kenya already has a huge number of web sites that are vying for leadership (too many in fact to list them all here!). Its clearly a massive opportunity for whoever will get it right and pick up a critical mass of users. One thing that remains to be seen is who will get the right business model that appeals to both buyers and sellers, as well as advertisers – its still very much early days. However, for me, Pigia.me is probably the best effort I have seen so far that manages to be simple, relevant, user-friendly and well-designed, all at the same time.

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  1. Kalonzo
    April 9, 2010 at 8:54 am — Reply

    I agree with you man, pigia’s simple to use 🙂

  2. Teddy
    October 19, 2010 at 1:12 pm — Reply

    Found this site. http://www.kenyasource.net. Very promising in deed and has great potential. The site was newly launched and its prospect are high. Indicates that they will have their own Kenyasource Magazine, an offline version of kenyasource.net

  3. April 10, 2012 at 2:10 pm — Reply

    Yes pigia is understandable and easy to rely on :)we are happy to be part of it.

  4. May 30, 2014 at 8:18 pm — Reply

    Another promising ad classified listing site is adgraft.com see it for yourself what I love about the site is the IP locator the geo locator that automatically locates a users IP then tailor them ads according to their location and another thing is that they have a feature that keeps rotating ads until they expires

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