Kenya launches its global outsourcing strategy.
Kenya’s ICT Board has launched its Business Process Outsourcing (BPO) value proposition strategy which is focused on Kenya becoming a global niche player for outsourced call center sales and customer service. The global market for BPO services currently stands at approximately US$ 220 million. The Rockefeller Foundation has given the ICT Board funding to the tune of Kes. 39 million to drive the BPO strategy for Kenya, which is one the key drivers for for vision 2030.
Kenya is renowned globally for a highly skilled workforce with a good command of English and neutral accent that makes them ideal for call center outsourcing. Hereto, Kenya has been unable to tap to leverage this potential due to costly satellite-based telecommunications – this is set to change starting this month when the SEACOM high speed undersea data cable goes live followed by TEAMS later this year and EASSY next year. As a result of the much faster and low cost data and telecommunucations, costs will drop by as much as 70% from what they are today.