Mark my words, going into 2024, and beyond, any decent social media user experience will be largely tied to paying for a membership subscription to get the most out of it. This has also become a thing as consumers increasingly use ad blockers which compromises ad revenues for social media

I’ve been a subscriber on Twitter Blue for around a month since it’s my nature to be curious about all things new and shiny when it comes to my work as a digital marketing practitioner. However, let me emphasize that this has absolutely nothing to do with Elon Musk buying