Posts Tagged
Strategy
[Video] Interview with LG Electronics’ Edwins Wanzunzu on their mobile strategy for East Africa
This is an interview I had with LG Electronic’s mobile communications division manager for East Africa, Edwins Wanzunzu yesterday. In the interview, he talks about LG’s mobile strategy for the East African region, from entry-level feature phones to their high-end Android L Series smartphones including the newly launched LG VU
Improving Kenya’s Tourism Marketing, Online.
In late June 2009, it was announced in the media that the Kenya Tourist Board (KTB) had received US$ 2 Million from the European Union (EU) to market Kenya as a travel destination on CNN. US$ 2 Million is a substantial amount of money by any measure – but its