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Strategy

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This is an interview I had with LG Electronic’s mobile communications division manager for East Africa, Edwins Wanzunzu yesterday. In the interview, he talks about LG’s mobile strategy for the East African region, from entry-level feature phones to their high-end Android L Series smartphones including the newly launched LG VU

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In late June 2009, it was announced in the media that the Kenya Tourist Board (KTB) had received US$ 2 Million from the European Union (EU) to market Kenya as a travel destination on CNN. US$ 2 Million is a substantial amount of money by any measure – but its

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