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social media

internet marketing

Today’s Business Daily Newspaper has an article on Kenyan businesses and professionals using social media and social networking as a marketing and service delivery channel. I was interviewed for the same by Business Daily’s Wanjiru Waithaka and I am quoted in it. You can read the article in full on

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internet marketing

According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing

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