Research
Mobile as media – Why it will change everything about marketing in Kenya, and the rest of Africa.
Its been roughly 3 months since I joined InMobi as Sales Director for Africa. InMobi is the leading independent mobile ad network in the world with a reach of 0.5 billion users per month and close to 100 billion ad impressions via 12,000+ mobile web sites and mobile apps. I
InMobi research finds that 72% of Kenyans purchase on mobile devices
Press Release Recent research by InMobi shows that 72% of Kenyans purchase on mobile devices compared to 59% of Africa mobile web users that have purchased digital or physical products through their mobile devices Research by InMobi, the world’s largest independent mobile ad network, reveals that African mobile web users
The East African Mobile Market from the TNS Global Mobile Life Research.
I just received the below information on research findings from TNS Global on the East African Mobile Market. The research is part of the TNS Global Mobile Life Research that was conducted with 34,000 people in 47 countries. Therefore, this information is just for the East African region. Some interesting