On the afternoon of Friday the 18th of September 2026, the Strathmore Marketing and Communication Excellence Hub, known as SMaCE, put a question to a room at Strathmore Business School full of the people who actually commission, conduct and act on consumer research in Kenya: Can synthetic consumers replace real

This is my second blog post on an Africa Internet Group (AIG) business in Kenya after I wrote about Easy Taxi earlier this week. Lamudi is the online real estate classifieds business from AIG that operates globally in 29 markets (as of this writing) and commenced operations in Kenya just

The past five years or so has seen mobile apps take over the world irrespective of the myriad of mobile ecosystems now available to consumers. At the same time, consumers have more or less shifted from using feature phones to smartphones with the exception of emerging markets like Africa where