Research

How Lamudi Became Kenya’s Leading Online Real Estate Classifieds Website In A Year
This is my second blog post on an Africa Internet Group (AIG) business in Kenya after I wrote about Easy Taxi earlier this week. Lamudi is the online real estate classifieds business from AIG that operates globally in 29 markets (as of this writing) and commenced operations in Kenya just
The Numbers Are In – Smartphone Mobile Apps Finally Make Sense in Kenya
The past five years or so has seen mobile apps take over the world irrespective of the myriad of mobile ecosystems now available to consumers. At the same time, consumers have more or less shifted from using feature phones to smartphones with the exception of emerging markets like Africa where
Mobile as media – Why it will change everything about marketing in Kenya, and the rest of Africa.
Its been roughly 3 months since I joined InMobi as Sales Director for Africa. InMobi is the leading independent mobile ad network in the world with a reach of 0.5 billion users per month and close to 100 billion ad impressions via 12,000+ mobile web sites and mobile apps. I