Posts Tagged
re-brand
Spoiler reveals Airtel Re-brand of Zain Africa has started.
Thanks to a heads up from Mark Kaigwa who let out the spoiler on Twitter today, looks like we can finally figure out who has been running the “incognito” and very visible campaign that asks “What does freedom mean to you?” in a major advertising campaign on TV and Print
Microsoft’s Kumo Search Service.
Never, ever, under estimate Microsoft. In true win at all costs focus, Microsoft is re-packaging its online search service as “Kumo”, a word meaning spider and/or cloud in Japanese. This is hardly news since the announcement was made in early March 2009. But, couple this news with the fact that