Earlier this week, YU which is Kenya’s fourth mobile network launched its Umenoki tariff offer. Umenoki is a Kenyan “sheng” (slang) word that by literal translation means “are you crazy?!”. To be honest, the Umenoki offer does seem crazy since YU subscribers can will be charged only Kes. 50 cents

Tsk Tsk. It had to happen. It was only a matter of time. The empire had to strike back! Safaricom, Kenya’s largest mobile network has just launched an offer that rewards its customers with incrementally lower calling and sms rates for larger airtime top-ups. This is an obvious counter-move to