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DSTVmobile promotions on Orange and Safaricom.
In the late part of last week, both Orange and Safaricom in Kenya posted full page ads in the national newspapers promoting their own versions of DSTVmobile offers. Both ads are clearly targeting the impending South Africa’s Football World Cup that starts in June 2010 to boost sales. Previously, only
Safaricom’s Nokia 1680 Low Cost Offer.
Safaricom is clearly pushing as low and as wide as they can in getting everyone in Kenya to use their Safaricom Live! internet services. Their latest “Internet Mkononi” (i.e. Internet in your hand) offer of Kes. 2,699.00 for a Nokia 1680 is probably the least expensive GPRS internet capable offer
What’s with the “me too” mobile offers?
Its always interesting to see how ALL of Kenya’s four mobile networks regularly seem to adopt a “me too” strategy for their various special services. Often, these are price-driven offers that generally serve to grow customer base or service utilization for a limited period of time before reverting to regular