Its finally happened. YU, Kenya’s latest mobile network operator has launched today. Everyone has been wondering what tariff package YU would offer since Safaricom, Zain and Orange had already made deep cuts in their tariffs over the last few months. According to this morning’s press coverage, YU has launched with

Here is a great advertising age article I picked up on the future of mobile applications and their significant relevance to the future of marketing and engaging brand experiences. Its amazing how the future is arriving and what the implications of such developments will have for Africa’s digital marketing landscape

In an earlier post, I talked about the coming telecoms storm in Kenya. As I write this email, the first signs of an all out mobile network tariff war is underway. To start with, Safaricom launched its Ongea tariff with a flat rate of Kes. 10.00 per minute for Safaricom