Mobile
YU launches yuCash Mobile Money in Kenya
In the news today, YU, Kenya’s fourth mobile network has (finally) launched its mobile money service, yuCash. The service is being powered by Obopay which is a well-established and global mobile money system. YU intends the service to be operational not just in Kenya but throughout Africa wherever it intends
Embracing Digital Marketing Presentation at Kenya Music Week 2009.
Earlier today I was at the Kenya Music Week (KMW) 2009 event to make a presentation titled “Embracing Digital Marketing”. This is the third year in row that I have made a presentation at the KMW and its amazing to see how much changes every year in terms of the
YU gets really low on cross-network mobile calls.
YU, one of Kenya’s newest mobile networks has launched a major offensive this week by lowering its cross network rates from an already low Kes. 7.50 per minute to now Kes. 6.00 per minute. This is really really low since the much larger Safaricom and Zain charge closer to Kes.