This is a presentation I gave earlier today at the Mobile Web East Africa 2013 Conference during the mobile marketing focus day. The aim of the presentation was to elaborate the means to get the building blocks right – from concept and construction for mobile (web) marketing campaigns. Is it all

Thanks to Erik Hersman for live blogging a good portion of the happenings at the Mobile Web East Africa Conference 2010 today. You can access the same at his blog here>

This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital