This is a brilliant execution of a direct-to-consumer or DTC digital transformation strategy. What is happening here exactly? Let me explain. During the pandemic, many restaurants and hospitality brands got caught flat-footed without their own e-commerce platforms and had to resort to working with a myriad of food delivery apps.
Earlier today I met Ami Gosalia who leads growth initiatives at InVenture. InVenture is the business behind Mkopo Rahisi, an innovative micro credit Android mobile app that enables users to access unsecured mobile money loans in emerging markets like Kenya and Tanzania. Mkopo Rahisi has been in Kenya for a