It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

According to some fairly credible reports last year, Kenya has anywhere from 4M to 7M people who trade in cryptocurrencies. Those are big numbers suggesting over 10% of Kenya’s population, made up of mostly the youth, dabble in crypto.  The massive uptake of crypto in Kenya has recently been largely

On the 6th of February, 2024, I had the distinct pleasure of joining a vibrant community of Customer Experience (CX) enthusiasts and professionals for The World of CX Weekly Breakfast 🌍🍳 World of Conversations. I was invited to be a guest speaker by Dr. Lucy Kiruthu of Evolve CX who