Kenya
Safaricom plugs into MXit.
The first time I encountered or even heard of MXit was last year in October 2009 at the Mobile Web Africa Conference in Johannesburg, South Africa. A presentation was being given by the MXit CEO Herman Heunis that plotted the rise and rise of the mobile social networking community. At
Mocality, a mobile business directory for Africa.
Yesterday afternoon I met Stefan Magdalinski for coffee at the Nairobi Java (Junction Branch). Stefan is the CEO of Mocality, a mobile-based and crowd-sourced business directory that has been operating under the radar in Kenya. Mocality operates out of Cape Town in South Africa but has been deliberately launched in
Brandscape’s 15th Brand Forum: “Branding, what are the new realities”.
Sometime last month I attended the 15th edition of Brandscape’s Brand Forum at Blanco’s in Hurlingham, Nairobi. The forum brought together marketing and branding enthusiasts to discuss matters shaping brand direction and strategy. The forum’s theme was “Branding, what are the new realities” which went further to explore the changing