Posts Tagged

digital marketing

Uncategorized

On March 8, 2024, I had the privilege of participating as a panelist at the Association of Kenya Insurers’ (AKI) Insurance Agents Forum, held at Marist International University in Karen. The forum hosted 1,000+ insurance sales agents who excelled in 2023, featuring a broad collective of demographics and expertise. This

Read More
Uncategorized

It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

Read More
Uncategorized

In this presentation for the DX5 The Year Ahead 2024 Virtual Event, I shared my thoughts about the future of work in a world where everything will be impacted by Generative AI. I focussed primarily on the area of digital marketing based on my 20+ years of experience as the

Read More