When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing

On March 8, 2024, I had the privilege of participating as a panelist at the Association of Kenya Insurers’ (AKI) Insurance Agents Forum, held at Marist International University in Karen. The forum hosted 1,000+ insurance sales agents who excelled in 2023, featuring a broad collective of demographics and expertise. This

It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love