This past Wednesday, the Sarit Expo Centre hosted a panel discussion for the launch of Farayi Ziswa’s book, “Selling to Informal Markets.” Moderated by a previous podcast host, the panel featured industry experts discussing the significant role of Africa’s informal retail economy, which is estimated to comprise 21 million outlets. Key insights included the importance of cash flow, direct relationships with retailers, and the comparative speed of payments in informal trade. The panel underscored that the real opportunity lies in recognizing and engaging with the informal market, advocating for a shift in corporate strategies to adapt to these dynamics.

On the morning of Monday the 11th of September 2023, I had the incredible opportunity to join the ‘Your World’ show on NTV Kenya, hosted by the insightful Winnie Lubembe. In this session, we delved deep into the nuances of navigating the high cost of living in Kenya, focusing on

Here is a great advertising age article I picked up on the future of mobile applications and their significant relevance to the future of marketing and engaging brand experiences. Its amazing how the future is arriving and what the implications of such developments will have for Africa’s digital marketing landscape