Posts Tagged
consumers

[New Video & Podcast] Financing Consumer Technology Purchases During Challenging Economic Times In Kenya: A Discussion with NTV Kenya’s Winnie Lubembe, Samsung Kenya’s Rehema Juma & ABSA Bank Kenya’s Pauline Munyoki.
On the morning of Monday the 11th of September 2023, I had the incredible opportunity to join the ‘Your World’ show on NTV Kenya, hosted by the insightful Winnie Lubembe. In this session, we delved deep into the nuances of navigating the high cost of living in Kenya, focusing on
Building Brands through Mobile Applications.
Here is a great advertising age article I picked up on the future of mobile applications and their significant relevance to the future of marketing and engaging brand experiences. Its amazing how the future is arriving and what the implications of such developments will have for Africa’s digital marketing landscape