Almost a week ago Safaricom released their financial results for 2009. As was to be expected, Safaricom delivered impressive results and once again proved that they are East Africa’s most profitable business. The stunning numbers showed that Safaricom had generated record breaking revenues of Kes. 21 Billion in 2009. At

In a story published in this Sunday’s edition of the East African Standard, almost a decade after it heralded a virtual mobile revolution in Kenya, catapulting it into the region’s most profitable company, Safaricom is harnessing new areas to underpin future growth. The shift from over-reliance on voice as the