Safaricom’s data revenue grew 83% in the last year.

In a story published in this Sunday’s edition of the East African Standard, almost a decade after it heralded a virtual mobile revolution in Kenya, catapulting it into the region’s most profitable company, Safaricom is harnessing new areas to underpin future growth.

The shift from over-reliance on voice as the firm’s bread and butter into new supplementary frontiers like data and Value Added Services is discernible in recent animation at the firm, as it seeks to protect its top-line revenue, which grew 15 per cent to Sh70.48 billion during the financial year to March 31, this year.

It is telling that during the same period, whose results were released to the market recently, data revenue grew by an impressive 83 per cent. In tandem, revenue linked to this stream was a material 12.9 per cent,
which translates into some Sh9.09 billion out of the global revenue take
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