This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope

Flappy Bird is now the stuff of mobile app legend almost three weeks since it was unceremoniously yanked from all mobile app stores globally for no other reason than its creator believing he created a monster that he had to kill. It has become the unlikely hero of independent (indie)

For someone who considers himself to be on the very cutting edge of most things digital in Africa I have to confess that I am a laggard when it comes to free mobile messaging services like WhatsApp. I have to be honest that the main reason I use WhatsApp these