In a bold move, Airtel Kenya has today launched its unlimited 5G internet plans, a game-changer that is set to redefine the digital landscape in Kenya. This move comes on the heels of my recent analysis of Safaricom’s response to Airtel Kenya’s competitive 5G offerings, highlighting the ever-intensifying battle for

Something interesting happened a couple of weeks ago and no one seems to be really saying much about the other side of this story. In late October 2023, Safaricom announced price reductions and package changes around its 5G WiFi router offerings and more specifically those targeting consumers. To be specific,

Note: This blog post was first published as an article in the August 2023 edition of the Marketing Society of Kenya (MSK) Sokoni Magazine. The Internet as we know it has been a game-changer for Kenya in a myriad of ways in the last couple of decades or so. We