Ka’ching! online ads defy slowing global economy
According to a report by Leo Cendrowicz on THR.com, online advertising is expected to grow by 23% this year to $43.3 billion. This is in direct contradiction to the slowing glocal economy as a result of the current financial crisis in the US, Europe and parts of Asia. Ultimately, this
Over half of ‘social media campaigns’ will flop!
According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing