Yesterday, the Financially Incorrect podcast featuring yours truly finally went live — even though we actually recorded it way back in October 2024. Sometimes these things take time, but in this case, I’m genuinely glad it did. Listening back, I was struck by just how much ground we covered and how brilliantly

It amazes me that brands, businesses, and consumers are all focussing on social media platforms like TikTok and Instagram even as Facebook continues to be Kenya’s largest social media platform in terms of users with quite possibly the only exception being WhatsApp which could(?) be larger if you count it

I can’t imagine a business or brand in Kenya that has as much first-party data on its customers as Safaricom does. Safaricom knows who we call, or text, our geolocation at any given time, what we do on the Internet, what we pay for using M-Pesa, our Government validated KYC