Moses Kemibaro
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Moses Kemibaro

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I love my marketing WhatsApp groups in Kenya! As of yesterday morning, the latest topic of contentious concern and discussion is how a generative AI creative has been repurposed by Super Loaf for a billboard as seen in this post. The obvious issue here is an ‘original’ AI creative (if

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I am on several popular marketing WhatsApp groups in Kenya and since last month there seems to be a growing sense of outrage, fear, and discontent that lots of Safaricom’s recent creative assets across traditional and digital marketing campaigns have been largely produced using generative artificial intelligence or ‘Generative AI’.

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I have been meaning to write this blog post for a few months ever since I had the opportunity to review the 5G services from Safaricom and Airtel in Kenya last year. Safaricom launched their 5G services in late 2022 whereas Airtel did so around July 2023. Since then, Safaricom

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