According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing

Here is a link to the blog posting on the inaugural skunkworks@innovation event. I did’nt manage to attend to the full event but there are lots of presentation downloads that show how advanced and exciting the Kenyan ICT scene is getting.

This is great news! Just found out that Bernie Ecclestone, the Formula One Supremo is calling for the sport to impliment drastic cost cutting measure. In this case, he wants all Formula One teams to use a homologated engine by the year 2010. This course of action is largely being