We are living in the ‘Attention Economy’, where social media sits at the heart of everything, and content is the ‘fuel’ that powers it.

Therefore, consider that content has actually become a sort of digital currency we all trade in today, lest we (individuals, brands, and organizations) become obscure, and ultimately irrelevant.

So, on this basis, let me let you in on a little secret — when it comes to social media, and the Internet, everything you see, hear, and experience, is content!

Let me explain what I mean. Its not always so much a question of ‘creating’ content as it is to simply narrate, write, photograph, or record on audio and/or video, what is happening or being observed right in front of you.

Its also ‘curating’ content where you take long-form, complex, or abstract content and then refine it or simplify it from your perspective so that it can be easily understood and better appreciated by a larger audience.

However, from my experience, what I have noticed is that the content that performs really well is the following:

1. Content that ‘informs’ people about something they do not know about.
2. Content that ‘educates’ or ‘teaches’ people something that they did not know how to do.
3. Content that ‘entertains’ people, or quite simply puts a smile on their face, or allows them ‘escape’ reality, just like a great movie, song, or book does.

This is a massive unlock when you consider that even the things you may consider trivial or common around you could be incredibly great content if you simply capture it and share it in a ‘contextually relevant’ manner that will resonate with those who you want to reach, locally or globally. Trust me, it works!

So, remember, ‘content is everything and everything is content’, if you let it be, and not judge it. Thank me later!