Last week, on the 30th January 2025, I hosted an exciting episode of the Pure Digital Passion podcast featuring Evelyne Munene, Product and Marketing Lead at Samsung Electronics East Africa, and Sheila Kimani, Chief Commercial Officer at Loop. The session explored the game-changing innovations of the newly launched Samsung Galaxy S25 Series and how Loop’s flexible device financing options are making high-end technology more accessible to all Kenyans. Here’s a recap of our insightful discussion: 

A Year of Remarkable Growth & Innovation

The Samsung Galaxy S24 Series, launched last year, was key in bringing AI-enabled smartphones to the East African market. Evelyne Munene highlighted that the S24 Series achieved a 36% growth in market uptake, and Samsung anticipates even greater success with the S25 Series, driven by its Agentic AI capabilities.

Unlike its predecessor, which introduced generative AI for tasks like real-time translation and on-device AI processing, the S25 Series pushes boundaries further with Companion AI. Evelyne explained how the new devices don’t just follow commands — they learn user habits and predict actions, making them proactive personal assistants. From multimodal AI-powered search to context-driven task execution, the Galaxy S25 transforms how users interact with technology.

Agentic AI: The Evolution Beyond Generative AI

Agentic AI is more than an evolution — it’s a revolution. As discussed during the podcast, the S25 Series’ AI Companion delivers highly personalized, proactive services. Evelyne detailed how users can now circle objects to search for information, and the AI takes it further by offering actionable outcomes like saving notes, making calls, or sharing details through messaging apps.

The S25 Series integrates with Samsung’s AI ecosystem, including smartwatches, earbuds, TVs, and even smart fridges. It seamlessly enhances day-to-day life, from providing morning health briefings based on your sleep and activity to suggesting the optimal schedule for the day. This marks a major step toward creating AI-powered smart homes.

Device Financing and Loop’s Role in Accessibility

Sheila Kimani explained how Loop’s device financing solutions bridge the affordability gap, allowing more people to access premium smartphones. Their Buy Now, Pay Later (BNPL) model has been a game-changer, with 70% of Samsung devices in Kenya now purchased through financing.

During the pre-order period (January 23rd to February 16th), customers can enjoy up to KES 5,000 cashback, even when using BNPL. Loop’s risk-based pricing model ensures fair lending, with customers benefiting from personalized loan terms based on their credit history.

“We’re not just providing financing — we’re empowering customers through financial literacy,” said Sheila. Loop ensures that users are informed about their financing commitments through store representatives, call centers, and follow-up communications.

Samsung Care+ & Why Authenticity Matters

Evelyne emphasized the importance of purchasing Samsung devices from authorized retailers to benefit from the Samsung Care+ program. This comprehensive protection plan covers accidental damage, including screen repairs, and provides a two-year warranty. Registering the device within 30 days ensures users can enjoy peace of mind, knowing their investment is protected.

Sustainability & Samsung’s Eco-Friendly Approach

Sustainability is at the core of Samsung’s innovation. Evelyne shared how the Galaxy S25 Series uses recycled materials, and the packaging has been reduced to minimize waste. Samsung’s eco-conscious approach reflects their commitment to environmental responsibility and aligns with global trends toward sustainable technology.

Pre-Order Benefits & Pricing

The pre-order period offers substantial benefits, including:

Double storage at no extra cost (e.g., get a 512GB device for the price of a 256GB one).

KES 5,000 cashback via Loop financing.

A free JamboJet return ticket for pre-orders during this period.

Pricing:

Galaxy S25 Ultra: KES 188,400 (12+512GB), KES 172,800 (12+256GB)

Galaxy S25+: KES 147,800 (12+512GB), KES 132,000 (12+256GB)

Galaxy S25: KES 116,200 (8+256GB), KES 108,300 (8+128GB)

Final Thoughts

The Galaxy S25 Series isn’t just another smartphone — it’s a personal AI-powered assistant designed to anticipate and simplify daily life. It comes with financing options, device protection, and sustainability at its core, Samsung continues to set the benchmark for the mobile industry. If you’re a content creator, business professional, or tech enthusiast, the Galaxy S25 Series has something for everyone! Watch or listen to the full podcast via the links below:

Video podcast: 

Audio podcast: