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In an era where the internet drives commerce, education, and cultural exchange, ensuring equitable access to opportunities is critical.

The Internet Corporation for Assigned Names and Numbers’ (ICANN’s) New Generic Top-Level Domains (gTLD) Program and its Applicant Support Program (ASP) are bold steps toward achieving this inclusivity, particularly in Africa. During an exclusive interview on the Pure Digital Passion Podcast, I had the privilege of discussing these initiatives with Pierre Dandjinou, ICANN’s Vice President of Stakeholder Engagement for Africa.

Pierre brings a wealth of experience and passion to the conversation. Since joining ICANN in 2012, he has championed internet inclusivity across Africa, enhancing engagement among governments, civil society, and private sector stakeholders.

Our discussion centered on how the New gTLD Program and ASP aim to empower African communities and organizations by reducing financial and technical barriers to participation in the internet ecosystem.

Understanding ICANN’s New gTLD Program and ASP

For context, a gTLD is the part of a web address following the dot — like “.com” or “.org.” ICANN’s New gTLD Program expands this system, allowing organizations, brands, and communities to create customized domains that reflect their identities, industries, and cultures. Since the program’s inception in 2012, over 1,200 gTLDs have been introduced globally, including some in non-Latin scripts, breaking language barriers and promoting cultural diversity online​​.

The ASP is the game-changer. By offering up to an 85% reduction in application fees, along with training and access to pro bono services, ICANN is opening the door for underrepresented groups to apply for and operate their gTLDs. Eligible applicants include nonprofits, small businesses from less-developed economies, and indigenous organizations​​.

Opportunities for Africa and Kenya

In our conversation, Pierre emphasized that the New gTLD Program is not just about digital identifiers — it’s about economic inclusion and cultural representation. He highlighted how gTLDs tailored to local languages or industries can empower African businesses, NGOs, and communities to establish unique online identities. In Kenya, where digital innovation thrives, the program aligns perfectly with the Government’s agenda of integrating ICT into economic development​​.

“Kenya has all the ingredients to make a significant impact through this program. It’s about unlocking new opportunities for branding, visibility, and innovation while creating a truly inclusive internet,” Pierre said.

We also discussed the potential for gTLDs to preserve linguistic diversity. Non-Latin gTLDs allow communities to express their identities in their native scripts, ensuring their cultures remain visible and relevant in the digital age. Pierre shared success stories from previous rounds, where communities leveraged gTLDs to amplify their voices globally​​.

“The .africa domain has given businesses and organizations across the continent a unified identity on the global stage. It’s a clear example of how gTLDs can create visibility and foster pride in African innovation and culture,” Pierre explained.

Overcoming Challenges

Despite its promise, the program faces hurdles. Awareness of ICANN, the DNS, and the opportunities provided by gTLDs remains low in many parts of Africa. Additionally, financial and technical barriers can discourage potential applicants. Pierre noted that ICANN’s outreach and the ASP are designed to address these issues head-on. By partnering with governments, educational institutions, and tech organizations, ICANN is building the capacity needed to ensure the program’s success​​.

“We’re working hard to ensure that no one is left behind.,. It’s about empowering people with the tools and knowledge to take full advantage of this digital revolution,” added Pierre

Looking Ahead

As the internet evolves, the next decade promises to be transformative for Africa. The New gTLD Program positions the continent to take a leadership role in shaping a more inclusive and multilingual internet. ICANN’s commitment to supporting underrepresented communities underscores the potential for gTLDs to unlock new economic, social, and cultural opportunities.

Pierre’s message to African stakeholders was clear: seize this moment. As applications for the ASP open until late 2025, now is the time to explore how your organization or community can benefit from this initiative​​.

If you’re inspired by the opportunities discussed in this exclusive interview, I encourage you to learn more about the New gTLD Program and ASP. Visit ICANN’s website for resources, eligibility criteria, and application details as follows:

How to Apply for the ASP

Application Process and Deadline: The Applicant Support Program started receiving applications in November 2024 and will close in November 2025. Applications are assessed on an ongoing basis, so early submissions are highly encouraged to ensure access to resources and support.

Who is eligible?

• Nonprofits, charities, or equivalent organizations.
• Indigenous or tribal people’s organizations.
• Social impact or public benefit micro or small-sized businesses.
• Micro or small-sized businesses from less-developed economies.

Financial assistance provided:

Eligible applicants may receive up to an 85% reduction in application fees for the New gTLD Program. Additional support includes access to training, pro bono services, and Applicant Counselors to help guide participants through the application process.

Next steps:

1. Visit ICANN’s program website: Access detailed information on the New gTLD Program at https://newgtld.icann.org/.
2. Download the applicant guidebook: Learn about eligibility requirements and the step-by-step application process at https://newgtld.icann.org/en/about/program/applicant-guidebook.
3. Explore ASP Resources: Find support tools, training programs, and pro bono services at https://newgtld.icann.org/en/about/program/asp.
4. Prepare Documentation: Gather necessary materials, such as organizational details and financial statements, as outlined in the guidebook.
5. Engage with ICANN Representatives: Attend webinars or reach out to regional ICANN representatives to clarify questions and gain insights.

Seize this unique opportunity to be part of a transformative initiative that shapes the future of the internet. The time to act is now!