Easy Taxi Sold In Kenya & To Be Rebranded Little Cabs

2014-10-30 07.00.55I just got off the phone with a source who confirmed that although Easy Taxi is closing shop in Kenya at the end of May 2016, they have been acquired and will be rebranded to Little Cabs from the 1st June 2016. As of this writing, Easy Taxi has over 3,000 drivers in Nairobi, Nakuru and Mombasa. In addition, during the time Easy Taxi operated in Kenya it executed over 150,000 rides to-date which is really impressive!
A key driver behind the exit of Easy Taxi not only in Kenya but in all of Africa was the fact that Goldman Sachs had pumped US$ 245 Million into the Africa Internet Group (AIG) earlier this year. AIG is the holding company that owned and operated the Easy Taxi business throughout Africa. At the same time, Goldman Sachs had invested US$ 1.9 Billion in Easy Taxi’s competitor Uber at the start of 2015. Therefore, it stands to reason that AIG had to drop Easy Taxi in Africa given that it was effectively competing with Uber with a common investor in Goldman Sachs.
Little Cabs will be powered by an on-demand taxi platform developed by Craft Silicon. In addition, apparently, Safaricom is heavily involved as a partner in the roll-out of Little Cabs which should lend much needed gravitas in making the brand stand out. Even though it would appear that Uber is now leading the on-demand taxis sector in Kenya, other players like MondoRide have just joined the fray and its rumoured that on-demand courier business Sendy also plans to launch an on-demand taxi service in the very near future.
To make matters even more interesting, I understand that Lyft is soon launching in Kenya too with the backing of General Motors. I am particularly keen to see how the on-demand taxi sector will pan out in Kenya given that there are other players like Pewin Cabs’ Dandia and Mara Moja also in the market. Going forward, it seems inevitable that some consolidation will be needed for some of the smaller players to achieve any sort of meaningful impact.
Given that Little Cabs has the backing of Safaricom as a partner and some significant investment as well as a good on-demand taxi services platform, this should give them some level of market advantage? It also does not hurt that their legacy client base from Easy Taxi makes it the second largest on-demand taxi service in Kenya after Uber from the get go. Whatever the case, it looks like there are interesting times ahead for Kenya’s nascent on-demand taxi services sector!
Previous post

60 Things Every Startup Needs To Know

Next post

BBC Interview On Sendy's On-Demand Logistics Business In Kenya


  1. JustJemimah
    April 30, 2016 at 3:17 pm — Reply

    The market is highly competitive but a company like Craft Silicon known for its good innovations can bring the much needed impact. Karibu Little Cabs!

    • June 19, 2016 at 7:33 pm — Reply

      hi, i have 4cars want to join little cabs, u are in which bulding???

  2. Joseph Maina Muraguri
    May 9, 2016 at 3:28 pm — Reply

    How can i join little cabs

    • June 9, 2016 at 5:05 pm — Reply

      @Hi Joseph come to our offices along waiyaki way near Deloitte,Musa Gitau road

  3. Allan Kiprotich
    May 16, 2016 at 7:49 pm — Reply

    Welcome little cabs please let me know how I can join

  4. Joseph
    June 9, 2016 at 11:55 pm — Reply

    How do you join little cabs?

  5. June 12, 2016 at 4:31 am — Reply

    How do u join little cabs

  6. Steve
    June 13, 2016 at 2:52 pm — Reply

    How do i join little cabs and what are the requirements???
    Do you have an email adress.

  7. Wangui
    June 22, 2016 at 8:58 am — Reply

    Im interested in joining little cabs.
    Kindly advise on the requirements
    Will appreciate your response


  8. tracy
    July 4, 2016 at 10:44 pm — Reply

    Wants to join little cabs

  9. Fredrick mwangi Njoroge
    July 5, 2016 at 9:47 am — Reply

    I am a taxi driver working around in Ruiru Kiambu county am looking forward to become a partner, driver and a member of little cab. Please advise

  10. David Igweta
    July 5, 2016 at 3:25 pm — Reply

    Way to go Craft Silicon and Little cabs! Innovation and competition offers customers variety and quality.

  11. claire
    July 5, 2016 at 6:54 pm — Reply

    Hi,i would like to join .How do i go about it?

  12. […] since I blogged about Little Cab taking over the now defunct Easy Taxi’s business in Kenya a couple of months ago, I have been […]

  13. Stephene
    July 6, 2016 at 9:23 am — Reply

    I have a car and would like it to join little cabs. Please advise on the requirements.

  14. benson muchuku
    July 6, 2016 at 10:48 am — Reply

    I am interested to join little cabs. am taxi driver operating in eastleigh. my car is kcf Toyota succeed. please let me know your requirement

  15. yves
    July 9, 2016 at 4:54 pm — Reply

    Hello,would like to put a car in the little cabs please advice.thanks

  16. george kariuki
    July 11, 2016 at 5:34 am — Reply

    interested in joining, please email back, thanks

  17. Jeremy
    July 12, 2016 at 9:37 am — Reply

    Hi I would like to join what’s the procedure thanks

  18. Marcella Obilo
    July 18, 2016 at 9:24 am — Reply

    Would like to find out whether you can offer cab services for companies and organizations.
    Kindly let me as soon you can.

    Best Regards,

  19. kennedy
    July 25, 2016 at 5:02 am — Reply

    I am interested in joining little cabs, i have a car and would like to know the requirements. regards

    July 28, 2016 at 3:20 pm — Reply

    Hi am interested in joining lttlecab… what are the requirements for me as the owner of the car and what are the specs required on the car

  21. John Ndungu
    August 2, 2016 at 10:28 am — Reply

    I have brand new Toyota Belta, can i join little cabs? What are the requirments

  22. LG
    August 3, 2016 at 3:11 pm — Reply

    Could anyone please advice on how to register for little cabs?
    Will really appreciate it… Cheers.

  23. Chris
    August 24, 2016 at 11:26 am — Reply

    where are the little cab offices? want to enroll

  24. LG
    August 26, 2016 at 1:20 pm — Reply

    Craft silicon building
    Musa Gitau Rd, Nairobi
    Next to Delloite.

  25. Catherine
    September 21, 2016 at 7:49 pm — Reply

    I have a Toyota avensis year 2004 i want to bring it to little can but I don’t have a driver please advice.

  26. Shellie
    October 11, 2016 at 10:43 am — Reply

    I have all requirements needed of a driver. Where do i go am in Mombasa and would love to be a part of the lady drivers here.Thanks

  27. Edwin Wanyonyi
    September 22, 2017 at 11:07 am — Reply

    I am in Kisumu city. very interested in joining you. Please give me the requirements including the specifications of the vehicles.
    Thank you.

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.