Deloitte’s Technology, Media and Telecommunications Predictions for Kenya in 2016

Earlier today Deloitte released their Technology, Media and Telecommunications Predictions (#TMTPredictions) for Kenya in 2016. I attended the same and below are what I found to be the most interesting bits:

Kenyan consumers prefer mobile transaction providers in-store, as follows:

  • 60% prefer their mobile network
  • 35% prefer their bank
  • 16% prefer their financial institution(s)
  • 11% prefer their money transfer service

60% of Kenyans do NOT shop online due to security concerns

39% of mobile phone users in Kenya have smartphones

A “data exclusive” – someone that substitutes voice calls for a combination of messaging (including SMS), voice and video services delivered ‘over the top’ (OTT):

  • 1 in 10 Kenyans under the age of 25 will not make any traditional phone calls in a given week this year
  • 10% of smartphone users in Kenya will not make any traditional phone calls in a given week
  • 16-24 year olds place less importance on voice calls than instant messaging

On used phones in Kenya:

  • 82% of phones in Kenya were purchased in the last 3 years
  • 1 in 8 Kenyans sells or trades-in their used phone
  • 20% of Kenyans who upgrade their phones will either sell it or trade-in
  • 63% of used phones are available for resale. 26% are kept as a spare with 37% being sold or passed on to a family member or a friend

Between September 2013 & September 2015 in Kenya:

  • SMS grew 600%
  • Mobile data grew 150%
  • Mobile voice in minutes grew 50%

Kenyans use their phones in the following 3 main ways when consuming content:

  • Watching short videos
  • Watch & read news stories
  • Streaming music

Voice calls in Kenya are 3rd overall in frequency of usage over 7 days after SMS & social networks & 4th overall on increase in frequency of usage in the last 12 months after SMS, social networks and instant messaging

The full report for Kenya can be viewed below:

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