Earlier today Deloitte released their Technology, Media and Telecommunications Predictions (#TMTPredictions) for Kenya in 2016. I attended the same and below are what I found to be the most interesting bits:

Kenyan consumers prefer mobile transaction providers in-store, as follows:

• 60% prefer their mobile network
• 35% prefer their bank
• 16% prefer their financial institution(s)
• 11% prefer their money transfer service

60% of Kenyans do NOT shop online due to security concerns

39% of mobile phone users in Kenya have smartphones

A “data exclusive” – someone that substitutes voice calls for a combination of messaging (including SMS), voice and video services delivered ‘over the top’ (OTT):

• 1 in 10 Kenyans under the age of 25 will not make any traditional phone calls in a given week this year
• 10% of smartphone users in Kenya will not make any traditional phone calls in a given week
• 16-24 year olds place less importance on voice calls than instant messaging

On used phones in Kenya:

• 82% of phones in Kenya were purchased in the last 3 years
• 1 in 8 Kenyans sells or trades-in their used phone
• 20% of Kenyans who upgrade their phones will either sell it or trade-in
• 63% of used phones are available for resale. 26% are kept as a spare with 37% being sold or passed on to a family member or a friend

Between September 2013 & September 2015 in Kenya:

• SMS grew 600%
• Mobile data grew 150%
• Mobile voice in minutes grew 50%

Kenyans use their phones in the following 3 main ways when consuming content:

• Watching short videos
• Watch & read news stories
• Streaming music

Voice calls in Kenya are 3rd overall in frequency of usage over 7 days after SMS & social networks & 4th overall on increase in frequency of usage in the last 12 months after SMS, social networks and instant messaging

The full report for Kenya can be viewed below: