This came as something of a surprise yesterday when Netflix launched in 190 countries globally including Kenya. Netflix is the home to some of the best on-demand video entertainment globally which means that Kenyans can finally enjoy it like the rest of the world.

In order to use Netflix in Kenya, you need a stable broadband Internet connection and credit card to pay for it. Netflix in Kenya has launched with a one month free trial so I imagine loads of people are signing up right this minute.

Netflix in Kenya is available at https://www.netflix.com/ke/ and you can sign-up for any of the following service tiers:

1. Basic: US$ 7.99 per month for only 1 screen and no HD video streaming
2. Standard: US$ 9.99 per month for 2 screens and HD streaming
3. Premium: US$ 11.99 per month for 4 screens with HD and UHD (4K) video streaming

The best thing about all of the above Netflix service tiers is that you can watch them on TV, mobile or tablet so there is NO restriction on how you consume the content. Something tells me that lots of pay TV vendors in Kenya like Mutltichoice will be squirming at this news since there could be a major flight of customers going forward.

The next obvious question will be how Safaricom and other Internet Service Providers (ISPs) plan to latch on to this opportunity as the Internet is required to use Netflix. Make no mistake, Netflix is a game changer given their low pricing and global availability. The only caveat to Netflix is that they lack ‘live’ video entertainment like EPL football so this is where the likes of DSTV and Star Times still have an edge, for the time being.