In an announcement at the end of last week, Google has teamed up with Moving The Goalposts (MTG) Kilifi to bring football fever to rural communities on the east coast of Kenya as well as Internet-based education. In the evenings MTG is showing matches on a giant screen in rural

In the late part of last week, both Orange and Safaricom in Kenya posted full page ads in the national newspapers promoting their own versions of DSTVmobile offers. Both ads are clearly targeting the impending South Africa’s Football World Cup that starts in June 2010 to boost sales. Previously, only