If your marketing online in Africa, chances are you could be seriously getting ripped off. I am talking about brands and businesses that are spending serious cash on digital marketing with a myriad of online publishers. The reality is that in many cases, the places where they are marketing are

Press Release Recent research by InMobi shows that 72% of Kenyans purchase on mobile devices compared to 59% of Africa mobile web users that have purchased digital or physical products through their mobile devices Research by InMobi, the world’s largest independent mobile ad network, reveals that African mobile web users

I attended a dinner this week hosted by InMobi, a leading global mobile advertising network that is fast building a Pan-African presence. InMobi is one of the newer mobile ad networks operating in Africa after the likes of Admob (now owned by Google) and Buzzcity who have been operational in