Usage
Synovate’s research on Internet usage in Kenya.
For anyone who follows this blog, you will know that I am passionate about technology and more specifically trends in Internet and mobile marketing in Kenya and the African continent. Therefore, it came as something of a pleasant surprise a couple of days back when I read an article in
Mobile Web Advertising taking off in Kenya.
The big news of the past week was the announcement from Google that it had acquired the mobile web ad network Admob for US$ 750 million. Now, for those who have been using or tracking the mobile web ad market for sometime now, this was no real surprise since Admob
Mobile Web Rising in Kenya.
Some interesting Internet usage research findings for East African cities we’re announced this past week by TNS Research International. The research found that Kampala in Uganda has the highest level of internet usage with 53% of the population there being online. Nairobi in Kenya and Arusha in Tanzania are tied