On the afternoon of Friday the 18th of September 2026, the Strathmore Marketing and Communication Excellence Hub, known as SMaCE, put a question to a room at Strathmore Business School full of the people who actually commission, conduct and act on consumer research in Kenya: Can synthetic consumers replace real

This was a panel discussion on the 16th November 2023 titled ‘Emerging Technologies: What’s On The Horizon of Marketing’ that was part of the Strathmore University Business School’s Marketing Roundtable On Marketing In The AI-Tech World: Navigating The Digital Frontier. The panel had me, Moses Kemibaro, as Founder & CEO