This is a presentation on digital marketing and monetization for Kenya’s music industry that I gave today afternoon at the currently on-going Kenya Music Week 2012 in Nairobi. The goal of the presentation was to give Kenyan Musicians a practical approach to digital content marketing that would enable them to

Don’t get me wrong. I love mobile apps. In fact, given that there over 1.3 million mobile apps across all the various mobile platforms out there today, you could say that there is practically a mobile app for anything and everything you could ever think of. However, with so many