In an obvious move to stay relevant (and competitive) against the growing dominance of mobile payment services in the form of Safaricom’s M-Pesa and Zain’s Zap, Western Union has massively lowered its money transfer rates within Kenya to just 2% of the value being transferred. The new rate applies to

In a story published in this Sunday’s edition of the East African Standard, almost a decade after it heralded a virtual mobile revolution in Kenya, catapulting it into the region’s most profitable company, Safaricom is harnessing new areas to underpin future growth. The shift from over-reliance on voice as the

The Safaricom fairy tale is clearly having a reality check. In almost one decade, Safaricom grew from being a low quality Kenyan mobile network with a few thousand subscribers to the most profitable company in East Africa with over 10 million subscribers. However, in the last couple of years, so