In a story published in this Sunday’s edition of the East African Standard, almost a decade after it heralded a virtual mobile revolution in Kenya, catapulting it into the region’s most profitable company, Safaricom is harnessing new areas to underpin future growth. The shift from over-reliance on voice as the

The Safaricom fairy tale is clearly having a reality check. In almost one decade, Safaricom grew from being a low quality Kenyan mobile network with a few thousand subscribers to the most profitable company in East Africa with over 10 million subscribers. However, in the last couple of years, so

Earlier this week Zain, Kenya’s second largest mobile network operator, finally launched its Zap mobile money transfer services after protracted delays in securing operating rights from the Central Bank of Kenya. Zap, which has been launched as the second mobile money transfer service in Kenya after Safaricom’s wildly successful M-Pesa