It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

Earlier this week a petition was submitted to Kenya’s parliament to ban TikTok in Kenya. This triggered a massive debate in parliament with our lawmakers being clearly divided on the pros and cons of the same whilst sending tremors throughout Kenya’s vibrant digital ecosystem. I recently had the privilege of