When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing

Today is 25 years of Google Search. Surely, it can’t be that long, can it?! I recall it like it was yesterday when I first encountered Google. It had come to my attention by word of mouth when I worked at Africa Online, one of Kenya’s first Internet Service Providers

In a world rapidly being reshaped by artificial intelligence, Google’s recent announcement of its Gemini AI marks a pivotal moment. Indeed, a year ago, everyone had concluded that Google had missed the generative AI moment as ChatGPT came out of the blocks flying to capture the imagination of the world,