The Numbers Behind Safaricom’s Kes. 21 Billion Profit.
Almost a week ago Safaricom released their financial results for 2009. As was to be expected, Safaricom delivered impressive results and once again proved that they are East Africa’s most profitable business. The stunning numbers showed that Safaricom had generated record breaking revenues of Kes. 21 Billion in 2009. At
Safaricom fairy tale gets reality check.
The Safaricom fairy tale is clearly having a reality check. In almost one decade, Safaricom grew from being a low quality Kenyan mobile network with a few thousand subscribers to the most profitable company in East Africa with over 10 million subscribers. However, in the last couple of years, so