YU, one of Kenya’s newest mobile networks has launched a major offensive this week by lowering its cross network rates from an already low Kes. 7.50 per minute to now Kes. 6.00 per minute. This is really really low since the much larger Safaricom and Zain charge closer to Kes.

The Safaricom fairy tale is clearly having a reality check. In almost one decade, Safaricom grew from being a low quality Kenyan mobile network with a few thousand subscribers to the most profitable company in East Africa with over 10 million subscribers. However, in the last couple of years, so